Vukunet, a system which automates out of home buying, planning, delivery and optimisation in real time, is being trialled by MediaCom and Clear Channel UK at 40 shopping centres across the country.
Dirk Huelsermann, head of Vukunet EMEA at NEC Display Solutions Europe, said: “Our aim is to not only make it easier for agencies to book campaigns now, but in the future to connect our platform
to online ad serving platforms and open up new advertiser opportunities.”
Read the whole story at The Drum »
