Whether the campaigns are automated or bought direct, marketers are increasingly focused on cross-device advertising because that’s what consumer behavior is calling for. But what does the cross-device user look like?
According to a new infographic from Drawbridge, an ad platform with a focus on cross-device marketing, the typical multi-device user has 2.5 devices.
Of those users, 60% choose Android or iOS for both their phone and tablet. That figure is a bit surprising -- I would have assumed more consumers would go with uniformity across their devices.
Apple users are more loyal to Apple than Android users are to Android when it comes to a second device. Drawbridge found that of iPhone owners who own a tablet, 78% own an iPad. On the flip side, Android phone owners only go with an Android tablet 44% of the time.
Broken down by gender, Drawbridge says that 68% of multi-device females go with the iPhone/iPad combo, while just 23% of males go the all-Apple route. In fact, males are almost twice as likely (43%) to go the all-Android route.
The full infographic can
be found here.