The Trade Desk, a demand-side platform (DSP), on Monday announced it has added Nielsen Online Campaign Ratings (OCR) to its video advertising product. Nielsen OCRs track and report daily reach, frequency and Gross Rating Points for online video and display campaigns, per a release.
"As the line between TV and online video continues to blur, we're helping the best measurement in digital video and the best in TV come together. Nielsen Online Campaign Ratings is an important piece," stated Jeff Green, CEO of The Trade Desk.
All marketers using The Trade Desk can use Nielsen OCRs for video or display campaigns.