• by Steve McClellan  @mp_mcclellan, June 9, 2014

Publicis Groupe’s digital shop Razorfish, has appointed Natalie Lam executive creative director (ECD) of the agency’s New York headquarters. She most recently held the same position at McCann Erickson.

In her new role, Lam will be responsible for leading Razorfish New York’s 50-plus person creative team that works across key client accounts, including Mercedes-Benz USA and UNIQLO.

“It’s a huge priority for us to equip our worldwide network with the resources needed to service our global clientele,” said Daniel Bonner, global chief creative officer for Razorfish. “While technology is continuing to shape the new ways in which people connect, it’s the application of creativity that pushes the limit of each touch-point. Hiring world-class creative talent is essential to help our clients remain at the forefront of innovation.”

As ECD of McCann Erickson, she led the IKEA global account, creating new integrated brand platforms. Lam previously worked out of Shanghai for OgilvyOne Asia as an ECD, following her role as regional creative director, where she worked with brands such as Adidas, Lee Jeans, Chanel and Fanta.

Earlier, Lam served as creative director at R/GA, where she worked on Nike+. She is the recipient of a Cannes Cyber and Titanium Grand Prix award and a D&AD Black Pencil.