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Adidas Goes Real-Time With YouTube To 'Own The Moment'
Adidas is turning to YouTube's video dominance to execute its "own the moment" real-time marketing plan for the World Cup. The brand has been investigating not just paying to boost views but also
understanding how length, content, time of day and titles can impact shares. The brand says it aims to be a "nimble content machine." Its World Cup plans include a live Soccer AM style show, which
will be broadcast from Rio during the tournament.
