entire 2013-2014 season, looking at an episode's initial premiere and seven days of time-shifted viewing, CBS' "Big Bang Theory” scored the highest ratings for an ongoing non-sport series.
The big comedy show pulled in a 7.5 Nielsen program rating among 18-49 viewers through seven days. This was 50% higher than the live-plus-same-day number -- adding on a 2.5 rating to the 5.0
rating it averaged during the course of the season.
Time-shifting data through seven days continues to grow -- with the top 10 TV network shows averaging 60% growth for 18-49 viewers from
time-shifting after an episode of a show’s initial air date.
Of those top shows, CBS’ “Elementary” grew a top 82% after its initial air date -- adding 1.4 rating
points to its premiere 1.7 number, totaling a 3.1 cumulative live program plus seven days of time-shifted viewing.
In terms of all viewers, the time-shifting lift was lower than the growth
of 18-49 viewers -- averaging 43% to 60%. The top show that gained from time-shifting was NBC’s “The Blacklist” -- pulling in 6.1 million total viewers to add to its 10.7 million
initial episode airing total, for a 57% gain.
CBS’ “Big Bang Theory” was second in terms of the overall viewing increase through seven days of time shifting -- 5.5
million, totaling 23.1 million overall viewing after seven days, a 32% rise from its live plus same day program ratings.
Looking at just the percentage gain of time-shifted viewing,
Fox’s “Raising Hope” completed its series run, growing 83% during the season -- the best number for any TV network show. CBS’ “Elementary” was next at 82%, while
NBC’s canceled “Dracula” was at 80%.