The Weather Channel Revamps Its App

theweatherchannel_1Random iPhone App of the week:The Weather Channel has redesigned its iPhone app, providing accurate local and national weather updates, along with accompanying pictures that match the weather in each area. The app also offers an airport delay module, a cold and flu module and pollen alerts during allergy season. To inform users of the updated design and functionality of the app, The Weather Channel partnered with BBDO New York to create a fun video where meteorologists were punked on live TV, during morning broadcasts of AMHQ and Weather Channel Live. I'm impressed by how the meteorologists kept delivering weather news when actors in green suits were tickling them with a feather, placing a cowboy hat above their heads, and breaking out a hula hoop. The video closes by describing the updated app as "a whole new way to mess with the weather." Watch the video here and download the app here.

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