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Honda Stage Goes to YouTube and Music For Major Ad Push

Honda Stage, a YouTube channel, will feature $50 million of musical content from the nation’s top acts. It's the focus of a major change in Honda's ad strategy.

On June 11th, Honda announced a multi-million dollar plan to completely overhaul its advertising strategy. It has unveiled Honda Stage, a YouTube channel that will feature $50 million of musical content from the nation’s top acts.

In order to populate its new music channel with appealing content, Honda will team up with big names in both music and online video. Its partners will include Live Nation, Clear Channel’s iHeartRadio, Revolt, YouTube and Vevo, all of which will contribute content to Honda Stage.

- See more at: http://www.tubefilter.com/2014/06/12/honda-stage-50-million-youtube-channel/#sthash.dGBuTXsb.dpuf

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