Tremor Video has announced the appointment of Neeraj Kochhar as head of buy-side platforms. He will oversee the sales and marketing of VideoHub, the company’s demand-side platform (DSP).
Kochhar will be based in New York and will report to CEO Bill Day, per a release.
“As programmatic buying and selling becomes an even larger portion of our business it became clear that we need a leader who has decades of experience in the space,” stated Day.
Prior to joining Tremor, Kochhar was managing director of programmatic at Magna Global. He was previously managing director at Reprise, another IPG unit (search agency). He has held other management positions at GroupM, Starcom MediaVest Group and MDC Partners. He began his digital marketing career at DoubleClick in 1998, per a release.