Projections from ZenithOptimedia suggest the UK ad market will overtake Germany's in 2016 and become the fourth-largest in the world. Growth in the UK, the agency predicts, will mean a market that was
worth $20.9bn in 2013 will reach $25.7bn in 2016, slightly ahead of Germany which it tips to grow from $24.2bn to $25.3bn over the same period. The UK market bucked the Western European trend in 2013
by growing 5.1 percent compared to a general contraction of 0.6 percent.
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