Cancer tweets and organ donation awareness were the big winners during Lions Health, the new global annual awards and festival honoring the best in creative healthcare communications in Cannes.
Boston's Hill Holliday received one of the three Gold Lions for the “Mind Your Meds” campaign developed for Partnership at Drugfree.org's Medicine Abuse Project. McCann Health Sydney also won an award for Janssen's Simponi's "Cate" initiative and UK-based Langland received an award on behalf of the Bayer "Sativex" campaign.
In Health & Wellness, Japan's Dentsu received a Grand Prix award for Kishokai's Bell-Net Obstetrics' “Mother Book."
The United Nations Foundation Grand Prix for Good -- which honors the most outstanding entry for a not-for-profit client -- went to Leo Burnett Colombia for ‘Cancertweets,' an initiative created for the League Against Cancer.
Leo Burnett also received the special Lions Health Network of the Year award and the Lions Health Agency of the year was awarded to Langland Windsor.
By country, Brazil took home the most trophies, followed by the UK and Australia.
A total of 1423 entries from 49 countries competed in the inaugural awards, making Cannes Lions Health the largest health and wellness awards show in the world, per the organization.
Work was submitted across seven different media channels, which are comprised of Broadcast, Print, Outdoor, Direct and Promo & Activation, PR, Digital and Mobile and Integrated.
Then, entries were separated into two sections -- Pharma, which is divided into the categories of Pharma Communications to Healthcare Professionals and Pharma Communications to Non-Healthcare Professionals -- and Health & Wellness, which covered the categories of Health & Wellness Consumer Products and Health & Wellness Education and Services.
Overall, the Pharma category received 517 entries from 35 countries, while 906 entries from 48 countries were submitted into the Health & Wellness category.
Two juries consisting of 25 industry professionals were led by Kathy Delaney, Global Chief Creative Officer of Saatchi & Saatchi Wellness, who oversaw the Health & Wellness jury, while Jeremy Perrott, Global Chief Creative Officer of McCann Health, presided over the Pharma jury.
A full list of winners is available here: www.lions-health.com