For the third year in a row, Omnicom Media Group has collected the most medals in the Media Lions category among the media agency holding companies.
The company’s media shops -- OMD and PHD -- won a combined 16 Media Lions, including four Gold Lions for PHD, which won a total of nine Media Lions, while OMD brought home seven. OMG also had 14 shortlisted entries in the Media Lions category.
PHD won more Gold Media Lions than any other media shop this year. PHD UK won two Gold Lions for its “Lego Movie” campaign for Warner Brothers, and PHD India won two golds for its “Why Bring a Child Into This World” effort for Unilever. The agency also won a silver and four Bronze Media Lions.
OMD’s Guatemala office won two Silver Media Lions for its “18th Zone Embassy” campaign for Frito Lay. OMD also won five bronze medals.
“Once again, Omnicom Media Group’s front-runner showing at Cannes demonstrates that relentless focus on excellence, innovation and talent always achieves results,” said Daryl Simm, CEO of Omnicom Media Group Worldwide. “Not only in terms of industry recognition, but most importantly, in driving business growth for our clients.”
Publicis Groupe Media collected a total 13 Media Lions and had an additional 18 shortlisted entries; the latter is significant because they count in the Media Agency Of The Year competition. Most of the wins went to Starcom MediaVest Group, which won nine bronze and three Silver Media Lions and had 14 shortlisted entries. ZenithOptimedia accounted for the rest.
GroupM won four Media Lions, with MEC and Mindshare each collecting one silver and one bronze award. GroupM also had 12 shortlisted entries.
At Interpublic Group, McCann Worldgroup collected three Bronze Media Lions and had five shortlisted entries. Havas Lima and McCann Lima shared a Grand Prix Media Lion for a Coca-Cola campaign. Havas Media also won a Gold Media Lion and had two shortlisted entries.