Acxiom Sells Call Center Company 2Touch to Parseq

Data services and email marketing firm Acxiom has sold its U.K. call center company 2Touch to Parseq, in a deal whose terms were not disclosed. The sale reflects Acxiom's positioning to focus more on technology. "This divestiture allows Acxiom to maintain a strong portfolio and concentrate on initiatives that further its vision of enabling one-to-one targeted marketing at scale across all channels and devices," stated Scott Howe, president and CEO of Acxiom.

Read the whole story at The Wall Street Journal »
Tags: email
Recommend (1) Print RSS