Copywriting legend Dick Rich passed away from a heart attack on November 1. He was 84. His daughter, Karen Rich, made his death known last week. Rich, along with Mary Wells and Rich
Greene, was one of the founders of the storied Wells Rich Green ad agency and creator of classic 60's work for Alka-Seltzer and Benson & Hedges.
He was known for his confident approach to his work telling The New York Times in 1983: “Clients don’t come to me for O.K. advertising. They come to me for great, great advertising.”
A real man’s man who will be missed.
Last month, we reported Canadian Agency, Cossette, was in talks with Chinese agency, BlueFocus Communications Group, to be acquired. That deal has been sealed for $210 million.
The sale involved the acquisition of a majority stake in Cossette's parent company, Quebec City-based Vision7 International, whose assets also include PR firm Citizen Relations. Of the acquisition, BlueFocus CEO Oscar Zhao said, “Having Vision7 join the BlueFocus family will help us gain better access to the North American market and emphasizes our ‘To Be Global’ strategy."
In its apparent quest for global domination BlueFocus last year acquired London-based social agency We Are Social as well as a 20 percent stake in PR firm Huntsworth.
The Federal Trade Commission is taking action against two auto dealer groups and one ad agency for violating FTC guidelines that prohibit deceptive advertising related to the cost of
buying or leasing a car.
According to the complaint against one dealer group, Billion Auto and its ad agency, Nichols Media, Inc., the dealerships and advertising company violated a 2012 FTC administrative order by frequently focusing on only a few attractive terms in their ads while hiding others in fine print (gee, no car dealer ever does that!), using distracting visuals or with rapid-fire audio delivery (a car dealer? no way!).
For example, some dealership ads promoted low monthly payments or attractive annual percentage rates and finance periods, while concealing other material items, such as low payments were for leases, not sales; major limits existed on who could qualify for discounts; and offers often included significant added costs.
Billion Auto and Nichols Media have agreed to pay $360,000 in civil penalties to settle the FTC’s charges. Of the settlement, FTC Director Jessica Rich said, “If auto dealers make advertising claims in headlines, they can’t take them away in fine print. These actions show there is a financial cost for violating FTC orders.”