Reaching Families and Investors

by , May 29, 2002, 12:00 AM
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Reaching Families and Investors

Reaching families or investors, here's the latest Nielsen data on best sites and the category demographic composition.

Top 10 Family & Lifestyles Sites
  Unique Audience (000) Active Reach (%)
Disney Online 1,661 2.08
Ancestry.com 901 1.13
match.com 866 1.08
Cartoon Network 780 0.98
Yahoo! Personals 756 0.95
iVillage Astrology.com 748 0.94
Rootsweb 588 0.74
webmd.com 579 0.72
ToysRus 509 0.64
MSN Health 509 0.64
Demographics for Family & Lifestyles Category
  Composition (%)
MALE 42.3
FEMALE 57.7
AGE
2 - 11 7.8
12 - 17 10.6
18 - 20 3.6
21 - 24 3.7
25 - 34 20.1
35 - 49 29.0
50 - 54 8.0
55 - 64 10.2
65 - 99 6.9
Top 10 Finance/Insurance/Investment Sites
Unique Audience (000) Active Reach (%)
Yahoo! Finance 1,807 2.26
MSN Money 1,508 1.88
Paypal 1,488 1.86
Bank of America 1,414 1.77
Capital One 1,276 1.6
Wells Fargo 1,231 1.54
CNNMoney 1,129 1.41
Marketwatch.com 968 1.21
Citibank 837 1.05
American Express 795 0.99
Demographics for Finance/Insurance/Investment Category
  Composition (%)
MALE 53.4
FEMALE 46.6
AGE
2 - 11 1.1
12 - 17 3.5
18 - 20 2.5
21 - 24 3.9
25 - 34 21.9
35 - 49 33.4
50 - 54 10.8
55 - 64 14.7
65 - 99 8.1
Source: Nielsen//NetRatings Audience Measurement Data
Week ending May 12, 2002 - US, Home

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