Reaching Families and Investors

Reaching Families and Investors

Reaching families or investors, here's the latest Nielsen data on best sites and the category demographic composition.

Top 10 Family & Lifestyles Sites
 Unique Audience (000)Active Reach (%)
Disney Online1,6612.08
Ancestry.com9011.13
match.com8661.08
Cartoon Network7800.98
Yahoo! Personals7560.95
iVillage Astrology.com7480.94
Rootsweb5880.74
webmd.com5790.72
ToysRus5090.64
MSN Health5090.64
Demographics for Family & Lifestyles Category
 Composition (%)
MALE42.3
FEMALE57.7
AGE
2 - 117.8
12 - 1710.6
18 - 203.6
21 - 243.7
25 - 3420.1
35 - 4929.0
50 - 548.0
55 - 6410.2
65 - 996.9
Top 10 Finance/Insurance/Investment Sites
Unique Audience (000)Active Reach (%)
Yahoo! Finance1,8072.26
MSN Money1,5081.88
Paypal1,4881.86
Bank of America1,4141.77
Capital One1,2761.6
Wells Fargo1,2311.54
CNNMoney1,1291.41
Marketwatch.com9681.21
Citibank8371.05
American Express7950.99
Demographics for Finance/Insurance/Investment Category
 Composition (%)
MALE53.4
FEMALE46.6
AGE
2 - 111.1
12 - 173.5
18 - 202.5
21 - 243.9
25 - 3421.9
35 - 4933.4
50 - 5410.8
55 - 6414.7
65 - 998.1
Source: Nielsen//NetRatings Audience Measurement Data
Week ending May 12, 2002 - US, Home
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