Three Cyber Grand Prix Lions were awarded Wednesday night in Cannes, including one for CAA’s Chipotle campaign, “The Scarecrow.” It was the second Grand Prix for CAA, which also won in the PR category for the same campaign. The effort promoted the client’s “sustainable” approach to market.
Iconoclast Paris also won a Cyber Grand Prix for its effort touting the Pharrell Williams single “ Happy.” The song was composed for the film “Despicable Me 2,” which under-performed at the box office. The agency created a 24-hour YouTube film, “24 Hours of Happy,” to promote the single. The YouTube film was a huge hit with nearly 10 million views. Sales of the single increased exponentially.
Forsman & Bodenfors Gottenburg won a Grand Prix for a Volvo Trucks campaign, “Live Test Series,” which allowed users to interactively test and experience the features on a handful of new trucks that Volvo introduced.
Dentsu Tokyo won a Gold Cyber for its “Sounds of Honda” campaign.
There were also 48 Silver Cybers and 71 Bronze Cybers awarded. Some 3,600 entries were received this year for the cyber category.