Around the Net
Protests Aren't Stopping Bud, Coke FIFA Parties
- Advertising Age, Thursday, June 19, 2014 9:31 AM
Amid — and near — major protests with tear gas and live rounds, and just behind Maracana stadium, Coca-Cola has launched a fan experience in a four-story house. There are roof views (presumably of the protests), a Coca-Cola.fm studio, a virtual experience scoring the winning goal on the field, and a gift shop. Budweiser has a full takeover of the beachfront Hotel Pestana near Copacabana. VIPs only.
