Aleyda Solis put together a lengthy post on how to develop international search engine optimization strategies. It's a major process that requires a ton of research and analysis to select the best way
to target international audiences and then correctly implement the targeting. Marketers should take all aspects into consideration, from the more technical like where to host the site, crawlability
and indexing, to site design, color, font and more.
Read the whole story at KISSmetrics »