According to a new DigitalSmiths first-quarter survey, 58% of respondents are “satisfied” with their pay TV provider; 22.2% are unsatisfied, and 19.7% very satisfied. The survey says the 22.2% unsatisfied mark is at its highest level since the fourth quarter of 2012.
Looking at the first quarter, 94.3% have not switched their cable/satellite/telco providers in the last six months. But 5.7% did change their pay TV provider.
DigitalSmiths says that 16.2% increased services during the period and 16.3% decreased services, and 64.3% of respondents do not subscribe to revenue-generating premium channels such as HBO, Showtime or sports packages.
Going forward, 31.8% say that in the next six months they “may be” looking to make more changes overall, with 7.5% saying they plan to change their pay TV providers.
Key for those “cord-cutting” analysts is that 2.3% are planning to switch to an online app or rental service and 3.8% plan to “cut” their cable/satellite service.
But 37.9% also said they would consider keeping their existing service “if your provider released new functionality that made it easier for you to find something to watch?”
DigitalSmiths, a TiVo company whose business is focused on video discovery, surveyed over 3,090 consumers 18 years and older conducted in the first
quarter of 2014.
"Couple watching TV" photo from Shutterstock.