UK ad shop adam&eveDDB, part of Omnicom Group, capped an award-filled week at Cannes Saturday night by taking Agency of the Year honors after being awarded two more Grand Prix Lions (for the Integrated and Film categories) for its work on a holiday campaign for clothing and luxury goods retailer Harvey Nichols, “I’m Sorry I spent It On Myself.”
Dentsu Tokyo was runner-up in the Agency of the Year contest (and winner of the Titanium Grand Prix Lion for the “Sound of Honda” campaign) and Almap BBDO Sao Paulo was third.
The 2014 Network of the Year went to WPP’s Ogilvy & Mather, with BBDO placing second and DDB finishing third. WPP took Holding Company of the Year Honors.
London-based adam&eveDDB also won Grand Prix Lions in the Press and Promo & Activation categories for the same campaign earlier in the week.
The Harvey Nichols campaign was an integrated effort in which the client touted a range-of-budget selection of gifts for the holiday season so that people could “spend less on others and more on themselves.” In addition to TV ads, the campaign also included print, online video, in-store and cinema advertising.
A second Film Grand Prix went to Forsman & Bodenfors Gottenburg for a Volvo Trucks campaign, “Epic Split,” which featured Jean-Claude Van Damme doing a split astride two Volvo Trucks. Forsman won a Grand Prix earlier in the week for a separate Volvo Trucks campaign, “Live Test Series,” which allowed users to interactively test and experience the features on a handful of new trucks that the brand had introduced. The Swedish agency was also named this year’s Independent Agency of the Year.
No Grand Prix was awarded in the Branded Entertainment & Content category Saturday, although CAA shared a Branded Gold Lion with Moonbot Studios for Chipotle’s “The Scarecrow” campaign. CAA won Grand Prix Lions in the PR and Cyber categories for the same campaign.
Production outfit MJZ took home the Festival’s Palm D’Or, which honors the best Commercial production company with entries in the film, film craft and branded entertainment and content categories.
The Innovation Grand Prix Lion went to Megafon Moscow for the Megafaces Pavillion at the Sochi 2014 Winter Olympic Games.
As previously announced, musician and social activist Bono won the first Cannes LionHeart Award for his pioneering work with (Red), a non-profit that works with companies to develop products to help fight AIDS. And McDonald’s was named Creative Marketer of the Year. Filmmaker Joe Pytka took the Lion of St. Mark Award. Amsterdam’s Lemz & Tetteroo collected the Grand Prix For Good Lion.
More on the winners can be found here.