Several key themes came to the fore at Cannes last week. Real-time was labelled a 'no brainer' with the proviso brands must get to know their customers on social first. This requires marketers to be
far more agile. Confusion around what programmatic actually is and issues over its performance would appear to have largely been overcome. Plus television advertising is far from dead at the same time
as brands have to move on from a transaction to giving consumers a sense of belonging.
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