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Comcast Could Shake Up 'Programmatic TV'
- AdExchanger, Monday, June 23, 2014 4:48 PM
AdExchanger has posted an article outlining how Comcast could “upset the programmatic TV game," calling the partnership Comcast Spotlight struck with Rubicon Project earlier this month one that “underscored the [company’s] push to power the TV buy through both programmatic and direct sales channels.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.