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world focuses on Brazil for the World Cup, Brazilian-based ad agency AgenciaClick Isobar announced it is changing its name to Isobar Brazil.
Brazil is the last country where
Isobar operates with the name of the original agency Isobar, following the rebrands of the UK, APAC (China, Taiwan, Australia, Singapore, Malaysia), and U.S. in 2013. Isobar, part of the Dentsu Aegis
Network, started its operations there in 2007, acquiring the Brazilian AgenciaClick Isobar.
Now, this Brazilian division is embracing a single name to reflect the agency's
commitment to ideas without limits, borderless thinking and experiences that translate across markets. In other words, it allows for better global coordination. That said, this timeline is not
triggered by any external event. "It is consolidated with our development plan for Latin America and the progress made to invest into Brazil as a center of creativity and innovation," says Abel Reis,
CEO, Isobar Latin America. "The name change is the last step in the process, not the beginning."
Still, this rebrand reflects the growing importance of Brazil to the holding
company. In its recent ad-spending forecast, ZenithOptimedia predicted that Brazil would be a top five contributor to growth over the next three years, adding $3.8 billion in new spending during that
"Developing relevant projects, with international recognition, such as Fiat Live Store, Fiat Mio and #SKYREC, allows that our global naming alignment be natural," says
Andre Chueri, president of Isobar Brazil. "Isobar's tagline, ideas without limits, reinforces the innovative spirit and successful history that the agency has built."
Brazil, Isobar employs 300 workers and operates four offices in Sao Paulo, Rio de Janeiro, Brasilia and Belo Horizonte. The agency will move to a new address for its Sao Paulo headquarters next month.
However, the rebrand doesn't result in any team or structure alterations, and will continue to be managed by Chueri, who reports to Abel Reis.
Meanwhile, this rebrand
follows the agency winning the first Brazilian Innovation Lion at Cannes Festival in 2014. Isobar Brazil won the Lion with the case Fiat Live Store, platform where users have a guided-tour with an
expert introducing every car, totally live.
In addition to Fiat, other Isobar Brazil clients include Brasil Foods, Banco do Brasil, SKY, Whirlpool, Fleury Group, NIVEA, Embratur and