• by Tyler Loechner  @mp_tyler, June 30, 2014

The Trade Desk, a demand-side platform (DSP), on Monday announced the appointment of Doireann Ó Brádaigh as commercial director, Australia-New Zealand.

She will be responsible for building the company’s Australia-New Zealand team and growing its presence in the region. The company recently opened offices in Singapore and Sydney.

Ó Brádaigh joins The Trade Desk from RollUp Media, where she was head of publisher development, APAC. She previously held APAC/Australia directing positions at Rubicon Project and Google’s DoubleClick.

"Doireann is a great fit for growing our relationships in the ANZ region and bringing our APAC expansion to the next level," stated Jeff Green, co-founder and CEO of The Trade Desk. "She joins us with the right level of expertise and credibility in this area along with strong ties to the local industry. 

Ó Brádaigh will report to Andrew Tu, the company’s managing director of APAC.