LiquidM, a mobile ad management platform, on Monday announced the appointment of Julian Tol as chief revenue officer. He will be responsible for the company's global revenue and strategic business initiatives and partnerships.
Tol was founder and CEO at Brandscreen, a large demand-side platform (DSP) in the Asia-Pacific region. Brandscreen was purchased by Zenovia in March 2014.
“We are thrilled to have someone as well-connected and respected as Julian Tol join our expanding team," stated Christof Wittig, CEO of LiquidM. "He has an excellent network across agency holding companies, trading desks, CMOs and the global ad tech industry -- particularly in the U.S., Japan, China, South East Asia and Australia."
Agencies, DSPs, trading desks and other buyers in the digital ad space white-label LiquidM’s ad management platform and use it as a software-as-a-service.