Around the Net
Mobile Advertising To Overtake Print in 2015 And TV in 2016
- The Guardian, Tuesday, July 1, 2014 9:39 AM
Mobile advertising will overtake print advertising next year and then television in 2016, according to a forecast from eMarketer. It estimates mobile advertising will nearly double this year to hit GBP2.02bn, just below the GBP2.06bn forecast for print. However, mobile will grow a further 60 per cent in 2015 to be worth GBP3.2bn -- half a billion pounds more than print. The year after -- 2016 -- mobile will be worth GBO4.46bn, a little over half a billion pounds ahead of television.
