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FCB Inferno Wins BMW

  • Campaign, Tuesday, July 1, 2014 9:37 AM
BMW has ended its thirteen year relationship with WCRS by appointing FCB Inferno as its new creative partner. The agency beat BMB, SapientNitro, Soul and, the incumbent, WCRS-owned Engine Group. The move also impacts Dare which has worked alongside Engine Group on digital campaigns since 2008. The pitch process started in January and was handled by AAR.


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