ConnecTV is scooping up rival social TV startup TweetTV, and launching ClipADS -- a service to help brands and agencies make and distribute short video ads across social media sites. Not coming out of
leftfield, ConnecTV was founded in 2010 by former heads of TV Guide and TiVo, TechCrunch notes. According to the startup: “For brands and networks the big data filtering and reporting
capabilities of TweetTV integrated with ConnecTV’s viral advertising ClipADS provide a unique advantage in targeting social TV fans.”
Read the whole story at TechCrunch »
