June 3 - 6, 2024
opinion
Commentary
Radical Marketing In A Post-Advertising World
- by Thom Kennon , July 2, 2014
This past April, something extraordinary but seriously under-reported happened in the world of global brand marketing. At the end of a Proctor & Gamble quarterly earnings call, P&G’s chief financial officer, Jon Moeller, revealed a striking shift in a core business strategy. Moeller announced that the company “thinks it …
