companies targeting Hispanics are moving to expand their content offerings with new production deals and distribution agreements.
In the latest such partnership, Telemundo has tapped Sony
Pictures Television to produce three new prime-time series over the next three years, which will then be distributed by Telemundo here in the U.S., as well as worldwide by Telemundo Internacional.
The series, to be produced at the rate of one a year, will be created by Sony Pictures Television’s Teleset production company in Mexico, in association with Telemundo Studios.
Sony acquired a 50% stake in Teleset, based in Colombia, in 2009. Telemundo and Sony didn’t release any details about the series, but did reveal that work on the first series will begin
in early 2015.
This is Sony Pictures Television’s second big production deal for the Hispanic market this year. In early May, SPT signed a five-year deal with Televisa to create
840 hours of original programming for Televisa and UniMás, owned by Univision. The new series for Televisa and UniMas include "Señorita Pólvora," based on the true story of a
beauty queen who gets mixed up with the mob.
As noted, the last year has seen a flurry of activity by media companies boosting their offerings for Hispanic audiences in the U.S. and
abroad. In May, Olympusat said it would introduce 35 new high-definition networks targeting U.S. Hispanics with an array of Spanish-language programming from across Latin America, including Mexico,
Venezuela, Chile, Honduras and Puerto Rico.
Previously, in April Univision partnered with Bedrocket to launch Flama, an over-the-top (OTT) digital video network targeting viewers ages
15-30 with English-language video inspired and influenced by Latin culture, including comedy, music, sports and lifestyle content.
Also in April, NBCUniversal partnered with Telemundo (an
NBCU property) to deliver entertainment news content to the U.S. Hispanic audience through branded “Access Hollywood” segments on Telemundo’s “Al Rojo Vivo con María
In January, Hemisphere announced that it had entered into deals to acquire three Spanish-language cable TV networks serving the U.S. as well as abroad, from their
previous owner, Imagina’s Media World, for a total of $102 million in cash.
Last year, ABC joined forces with Univision to launch a new cable and satellite TV network, Fusion,
targeting millennial Hispanics with English-language content, including news, comedy and sports. Univision also invested in El Rey, a new English-language cable TV network created by Comcast and
director Robert Rodriguez, launched in December.