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Twitter Buys Retargeting Start-Up TapCommerce For $100m

  • The Drum, Wednesday, July 2, 2014 9:32 AM
Twitter has revealed its purchase of TapCommerce, a New York retargeting company, for $100m. The digital advertising start-up specialises in contacting people who showed an interest in a product or service but did not make a purchase. "Advertisers spend aggressively to get new users, but re-activating existing or previous users can provide just as attractive a return on investment," wroteTwitter's vice president of global online sales, Richard Alfonsi ni a blog post about the acquisition. 


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