The role of the chief marketing strategist -- part creative director, technology leader, and teacher -- began to emerge more than a year ago, but few companies caught on to the newest C-level exec.
Scott Brinker and Laura McLellan have been touting this role for some time. Now,
Harvard Business Review is running a piece on the rise of chief marketing technologists - something near and
dear to Brinker's heart. The Rimm-Kaufman Group, which Merkle acquired this week, appointed a chief marketing technologist or scientist a couple of years ago.
Read the whole story at Harvard Business Review »
