In the post 'lads mags' era male readers are too embarrassed to read titles with scantily clad models on the cover and so print success is more likely to be enjoyed by the more serious magazines with
an older readership, such as
GQ and
Esquire,
The Times predicts.
FHM and
Loaded once sold 700,000 and 400,000 copies per month respectively but are now
neck and neck in circulation with the less 'laddy' magazines at around 100,000 per month. Loaded has dropped model covers and
Nuts, Maxim and
Front folded.
Read the whole story at The Times »
