Media companies are finding that email newsletters are a great tool for helping readers digest content in the ocean of internet content. At least according to The New York Times' tech columnist David
Carr. In an opinion piece for The Times, Carr argues that the email newsletter is not dead, pointing out that The Atlantic, Newsweek, Bloomberg and Fast Company all have popular newsletters aimed at
building readership. Carr also points out that email newsletter tool lMailChimp sends more than 400 million emails a day.