Rolls Royce is looking for a new social media agency. The process is only just beginning and is being handled by AAR. Hearst-owned iCrossing is the incumbent. Engine currently handles all other
marketing work for the BMW-owned manufacturer, including digital, CRM, advertising, content and DM. It has overcome two repitches for the account -- last year against Atelier and in 2011 against
Publicis Chemistry.
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