Email Demands 85% of Marketers' Efforts: Sitecore

Email marketing takes up 85 percent of marketers' efforts, according to a new report from Sitecore. The research, which included responses from 330 digital marketers, found that 73 percent of marketers plan to invest more in digital in the next 12 months. The study also revealed that in the next year, 44 percent of marketers plan to use a predictive analytics tool and only 18 percent of marketers use one today.

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