Accordant Media, an independent trading desk headquartered in New York City, on Wednesday announced plans to launch in the UK. The company plans to open an office in London later this month led by two current New York-based employees.
Michael Baumgaertner, director of trading strategies, and James Dempsey, media specialists, will both be moving to London to lead the new office and launch the operations, per a release.
“Accordant is well-prepared to help advertisers and media agencies in the UK and Europe unlock the advantages of programmatic media solutions,” stated Art Muldoon, co-founder and CEO of Accordant. "[We] are excited to support existing and new clients in the UK through enhanced local services and expertise."
The company plans to announce a UK/EMEA country manager in the coming months. The new office is located at 20 Rathbone Place, London.