Media moguls have their own way about them. Every summer they get to chat with other moguls in Idaho. We outsiders can only wonder what they are up to. Because while there is fun and sun at Allen & Co’s Sun Valley media confab, there are some actual seeds of deal-making work. It was at one of these events that Comcast first mulled the possibility of acquiring NBCUniversal. Now, one much-rumored deal is News Corp/21st Century Fox acquiring Time Warner. Another tease: Discovery Communications might make a run at Walt Disney Co. Discovery had been looking to get more into the content-acquiring mix itself, mulling the buying of Scripps Network Interactive a year ago. Discovery did increase its equity interest in Eurosport. Discovery CEO David Zaslav has predicted that more media consolidation will occur on the content side, in order to “balance” those deals on the distribution side like the proposed AT&T-DirecTV combination and Comcast-Time Warner Cable. Perhaps the relaxed, summer-like resort surrounding may lower the guard of executives, leading to idea exchanges. Every business always talks about gaining more leverage in a marketplace. In theory, they want to make greater revenue gains among consumers.Media looks for the same. For the insatiable media consumers -- looking to gain more media time and ease of entertainment consumption -- few media consolidation moves seem to go awry. There are exceptions, such as AOL’s buying Time Warner over a decade and a half ago, which also got going at the Allen & Co. event. Should consumers be worried, happy, or offer a shrug of shoulders? Senior media honchos will always point to more choice, better prices, and ultimately greater value. For the most part, media consumers have gone along. Is that all there is?