PubNative -- hatched from mobile game-marketing startup AppLift -- is trying to shake up the native ad space with a special focus on mobile ad customization. “PubNative is different from MoPub,
TapJoy and other native ad firms … because its platform shuns software development kits (SDKs) in favor of a ‘simple’ API,” VentureBeat reports, citing company execs.
“Through PubNative’s API, publishers can customize 21 parameters of their ads, from app name, icon, screenshots and rating to custom images, image sizes and description text.”
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