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Industry Seeks New Way To Measure Audience
- The Drum, Thursday, July 10, 2014 1:24 PM
The national newspaper industry has launched a review into current metrics for audience measurement in a bid to establish a system that tracks readership across various digital platforms. Dave King, executive director at Telegraph Media Group, said: “We are determined to find a future proof solution that works for everybody, not just today but in the years to come.”
