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Newspapers Seek Modern Audience Measurement Alternative To NRS

British national newspapers are considering a more comprehensive system to measure readers across print, tablet and mobile in a move that could see the end of the National Readership Survey (NRS). Newsworks, the marketing body for the industry, will appoint a strategy consultant to investigate a more modern means of measuring audiences. This effectively serves an 18-month notice period on the NRS, although it will be taking part in the review.

Read the whole story at Marketing Week »

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