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World Cup Hinders Email Open Rates in Mexico & Brazil: MailChimp
- Marketing Land, Friday, July 11, 2014 3:54 PM
Soccer fans in Brazil and Mexico were not checking email during games this past month, according to a new study from MailChimp. In fact, MailChimp’s research revealed that open and click rates were down significantly on game day among consumers in both Brazil and Mexico. The study also revealed that US consumers were not affected by The World Cup, as consumers in the US still checked email the same amount on days when their team played in the World Cup.
