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Hardee's, Carl's Jr. Reverse Names, Tout Health

Hardee’s and Carl’s Jr. are known for unabashedly huge calorie counts aimed at  pleasing younger coronary freewheelers. But now, using spelling as a metaphor, the Hardee's Food Systems chains have created websites with URLs that are their names backwards (http://rjslrac.com and http://seedrah.com). “A little healthier. Just as tasty” is the tagline for the sites. Each site provides suggestions for eating as healthy as possible at the two chains. This includes the availability of low-carb, lettuce-wrapped burgers and chicken sandwiches. 

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