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LeBron's Homecoming Equals Big Cash For Cleveland
- Adweek, Monday, July 14, 2014 8 AM
LeBron James' return to Cleveland and the Cavaliers could mean a big windfall for the town and the team. Bob Dorfman, sports marketing analyst and ECD at Baker Street Advertising predicts regular season ticket sales will from 80% capacity to 100% and that since many playoff games are likely, more revenue will result with and team sponsorships will soar.
