- Reuters, Monday, July 14, 2014 11:35 AM
YouTube is reportedly holding talks with producers big and small about financing premium content. The effort “could bolster a 3-year-old multimillion-dollar effort that has had mixed success so
far,” Reuters reports. “The talks underscore Google Inc's desire to complete YouTube's transition from a repository for grainy home videos to a site sporting the more polished content
crucial to securing higher-priced advertising.”
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