MasterCard is partnering with Stand Up To Cancer and inviting cardholders to get together and give back through the simple act of dining out.
When cardholders spend $10 or more when dining out, or ordering in, and choose to pay with their MasterCard, the company will make a donation to the charity, up to a total of $4 million. The program runs through Sept. 15.
This is the fourth year the financial services company has supported the charity. Since the partnership began, MasterCard has donated a total of more than $20 million to the group help further cancer research initiatives, says Raja Rajamannar, chief marketing officer, MasterCard.
“The theme of this year’s program leverages our recently introduced Priceless Causes platform which is focused on uniting people around social initiatives to drive an impact,” Rajamannar said is a release.
New this year is an opportunity for cardholders to enjoy a celebrity chef prepared meal on a table 25 feet above Times Square.
During “Priceless Table” in Times Square, diners can enjoy a world class prix fixe dining menu prepared by celebrity chef Marcus Samuelsson while looking out over the neon lights of Broadway.
MasterCard cardholders canbook a reservation for between July 16 and Aug. 2 through OpenTable at OpenTable.com/PricelessTable.
Cardholders will have the opportunity to attend an exclusive pop-up dinner in Los Angeles. MasterCard and Stand Up to Cancer, together with Chef Ludo Lefebvre, will host a 450 person Stand Up Dinner Party at The Grove in Los Angeles on Aug. 7.
Stand Up To Cancer ambassador, two-time Emmy-winning actor Eric Stonestreet is helping drive awareness for the initiative.