Agencies beware! Marketers rejoice! Appropriately named IQ Agency is out with a multiple choice quiz, entitled the Agency IQ Test that
allows marketers to rate their ad agency. Questions center on an agency's focus on paid, earned or owned media; content marketing; the handling of integration; style of delivery; propensity to be
safe, risky or original when it comes to creative; knowledge of trends and more. Scores of the ten-question quiz can then be shared via LinkedIn or Email. The quiz is fun but it's no joke. It asks
some very serious questions and just might get you thinking, as a marketer, whether or not you are working with the right agency and, as an agency, if you are providing what today's marketers need.
Hold on to your hats, folks, There's a new agency in town. And they are different. Very, very different. In fact, "they're a new kind of agency set on developing out-of-the-box thinking and state-of-the-art campaign executions for their clients," screams the press release. Never before have we heard such a differentiating statement from an ad agency. It seems these guys are really going to bring it like it's never been brung before! Fronted by what's touted as "the brains, the brawn and the experience," LA-based Revolve "breaks the mold" and opens its doors for business bringing together " a team of seasoned creative and innovative marketers who have years of experience partnering with the top movie, television, sports and technology clients in the industry." Can't get enough of these awesome press release quotes? Here's another. One of the founders "was born and raised in the heart of Los Angeles and has been knocking it out of the box for over a decade." Knocking it out of the park, I say! Of this same executive? "Jack of all trades is an understatement when it comes to what he is capable of." Who writes this stuff?
DDB Group Asia Pacific has created a wonderfully inspirational video that will call attention to the fact true creativity and the big idea have, perhaps, fallen out of favor, pushed aside by our obsession with real-time, programmatic, socially-fueled hoo-ha. But the video will also inspire you to get back to basics, explore your inner self and to dig deep for that big idea that hides within. Making great creative isn't easy. It takes hard work. And it takes time. Creativity should be given the time it takes to yield greatness, not mediocrity attached to a stock photo.
CRM, or customer relationship management, was once spoken only within tech sector circles. Now, like everything (let’s be honest), agencies are latching on and launching entire CRM departments in a bid to create yet another hook to retain dwindling business. Las Vegas-based SK+G, which already has a CRM division, is bolstering that department with two new hires. The agency is bringing in former Bopi Marketing Automation manager Barbara Pape as Director of Client Services and former The Proper Image Events Coordinator Julia Porche-Garcia as Assistant account Executive.
David&Goliath has hired Mike Geiger as managing partner, chief digital officer. In this new position, Geiger will report to D&G Chairman David Angelo and will be responsible for developing
“world-class digital strategy, creative, integration and content production.”
The hire is designed to help further bolster the agency's executive leadership team following a string of recent promotions, including Colin Jeffery as chief creative officer, Brian Dunbar as president and Seema Miller as chief strategy officer.
Of the hire, Angelo said: "Over the past year, we have been assembling nothing short of an all-star leadership team. We are ecstatic to have Mike join our team as he brings a wealth of top notch digital and integrated expertise to the table. His entrepreneurial style and big thinking are a perfect fit for our Brave culture as we continue to seek out brands in need of overcoming marketing goliaths."
And of joining D&G, Geiger said: "I'm really excited to return to an independent creative agency like D&G where I can be closer to the people and the work. At the end of the day, my passion is finding and cultivating great talent, building teams and creating breakthrough work. When I first met with David and the rest of the team, we just clicked -- we had the same values and vision for how to run a business. I can't wait to get started."
With it being so close to April Fool's Day, one might wonder whether or not The Tenties are just a hilarious take on the ad industry's obsession with
awards. Oh wait. Anyway, The Tenties has issued its call for entries which begins May 15.
The Tenties has also announced CP+B Chairman Chuck Porter as Chief Juror. Apparently, table tents were Chuck's first foray into advertising, and the medium is near and dear to his heart having helped jumpstart his career.
Some of the award categories include Best Table Tent for less than 1,000 tables, Best Table Tent for more than 1,000 tables, best Flip Stand table tent, best Quad-Fold table tent, best use of a QR code on a table tent, best Cylindrical table tent and best "green" table tent.
And where will this awesome award ceremony take place? Well, it seems it will occur September 15 in Las Vegas...at the Holiday Inn...in Ballroom B. Sounds pretty swanky, right?
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.