Agencies beware! Marketers rejoice! Appropriately named IQ Agency is out with a multiple choice quiz, entitled the Agency IQ Test that
allows marketers to rate their ad agency. Questions center on an agency's focus on paid, earned or owned media; content marketing; the handling of integration; style of delivery; propensity to be
safe, risky or original when it comes to creative; knowledge of trends and more. Scores of the ten-question quiz can then be shared via LinkedIn or Email. The quiz is fun but it's no joke. It asks
some very serious questions and just might get you thinking, as a marketer, whether or not you are working with the right agency and, as an agency, if you are providing what today's marketers need.
Hold on to your hats, folks, There's a new agency in town. And they are different. Very, very different. In fact, "they're a new kind of agency set on developing out-of-the-box thinking and state-of-the-art campaign executions for their clients," screams the press release. Never before have we heard such a differentiating statement from an ad agency. It seems these guys are really going to bring it like it's never been brung before! Fronted by what's touted as "the brains, the brawn and the experience," LA-based Revolve "breaks the mold" and opens its doors for business bringing together " a team of seasoned creative and innovative marketers who have years of experience partnering with the top movie, television, sports and technology clients in the industry." Can't get enough of these awesome press release quotes? Here's another. One of the founders "was born and raised in the heart of Los Angeles and has been knocking it out of the box for over a decade." Knocking it out of the park, I say! Of this same executive? "Jack of all trades is an understatement when it comes to what he is capable of." Who writes this stuff?
DDB Group Asia Pacific has created a wonderfully inspirational video that will call attention to the fact true creativity and the big idea have, perhaps, fallen out of favor, pushed aside by our obsession with real-time, programmatic, socially-fueled hoo-ha. But the video will also inspire you to get back to basics, explore your inner self and to dig deep for that big idea that hides within. Making great creative isn't easy. It takes hard work. And it takes time. Creativity should be given the time it takes to yield greatness, not mediocrity attached to a stock photo.
CRM, or customer relationship management, was once spoken only within tech sector circles. Now, like everything (let’s be honest), agencies are latching on and launching entire CRM departments in a bid to create yet another hook to retain dwindling business. Las Vegas-based SK+G, which already has a CRM division, is bolstering that department with two new hires. The agency is bringing in former Bopi Marketing Automation manager Barbara Pape as Director of Client Services and former The Proper Image Events Coordinator Julia Porche-Garcia as Assistant account Executive.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.
Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at TBWA, Sarkis worked on Gatorade and helped the
agency win the Adidas World Cup account.
At CP+B, Sarkis will head up all creative aspects and accounts in the Miami office including Infiniti Mexico and The Miami Dolphins.
The hire rounds out a shift the agency has made away from an agency-wide, global CCO to CCOs for each individual agency office. This shift began last January when worldwide CCO Rob Reilly left the agency.
Of the hire, CP+B Chairman Chuck Porter said, "Our success has always been about the work. Gustavo has a real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and its audience. He has a strong entrepreneurial spirit so it seems especially fitting that he should lead our Miami office, where it all began."
Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative student Max Kurstjens? Well then
he's identified you as a place he'd like to work. You see, Kurstjens, like every other creative trying to break into the business, is sick and tired of you all ignoring him and his creativity.
So Kurstjens took it upon himself to get noticed. He created several different Instagram accounts and uploaded a collection of images that formed a large composite image that would be viewable to anyone clicking on an agency hashtag.
Targeted agencies included Leo Burnett, AKQA, 72andSunny, Anomaly, Droga5, Ogilvy & Mather, DDB Worldwide and others. The composite image resulted in an ad which read: "We Have Your Hashtag" and directed viewers to WeHaveYourHashtag.com where Hashtags are destroyed. On the site, agencies can "reclaim" their hashtag by sending in an email with a prefilled message that invites Kurstjens into the agency for a cup of coffee. Way to score an interview!
Check out a video of the stunt here.