- The Drum, Thursday, July 17, 2014 9:10 AM
Twitter is launching a tool in the UK next week that will allow marketers to better tap in to real-time 'everyday moments'. The site believes that by understanding predictable moment in peoples' daily
lives, marketers can understand conversations and join in more effectively. It predicts that by using real-time techniques to tap in to everyday moments, such as waiting for a train or going down the
pub, brands can expect to more than double mentions and their share of voice.
Read the whole story at The Drum »
