Arnold Worldwide has named agency veteran and consultant Peter Grossman President of its New York office. He replaces Corey Mitchell, who left in May after just nine months on the job.
Grossman will report to Arnold Global President Pam Hamlin and will sit on Arnold Worldwide’s Global Executive Committee.
cited Grossman’s experience working with big brands like Cadbury, Nestle, Diageo, Energizer, HSBC, Miller Brewing, and AT&T to help them evolve their business models for the digital economy.
“He will help us drive greater innovation into our core product–both in New York and across the Arnold network,” she said.
Hamlin is relatively new to her own position, having succeeded Robert LePlae who was in the post for less than a year and a half.
As head of Arnold’s New York office, Grossman will be responsible for the overall management of the 100-person operation with a focus on client leadership, new business and honing the shop’s offering.
Most recently, Grossman was Managing Director at Takeout, a boutique digital strategy consultancy. In that role he focused on developing growth strategies and new revenue streams for Fortune 500 companies. Prior to that, he was CEO of the digital start-up QWiPS, a global platform that enables the integration of real voice into digital communication platforms. From 1997-2008, he worked at JWT New York, lastly as Managing Director/Director of Client Services.