Moet & Chandon
launched its first global digital spot, targeting Millennials who like to have a good time. "L'ascenseur (the elevator)" showcases Nectar Imperial Rose as the drink of choice when going big on a night
out. The video begins with images from the Moet Maison in Epernay, France. After that, an elevator door opens and the bottles are poppin', to an original hip-hop track by Squeak E. Clean. The
party-goer with fine taste in Champagne visits multiple floors full of gambling and dancing, but it's the top floor that suits him just right. He whisks a bevy of attendees from the bottom and middle
floors to the top, where a DJ and bottles of Nectar Imperial Rose continually flow. "Success is a matter of style" closes the ad,
seen here, created by
Omelet and directed by
Samuel Bayer.
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